A few years ago, I was stuck — no community, bored of bars, and burnt out behind a screen. Like so many people, I was chasing a career I didn’t want while losing touch with the simple, primal feeling of being alive.

Then, on a trip to Norway, something clicked. My wife and I spent our days hiking and kayaking, and one afternoon, after plunging into a freezing fjord and stepping into a sauna, I felt something I hadn’t felt in a long time — completely alive.

That moment came during one of the darkest stretches of my life. We had just moved across the country, I was working alone from home, and I had no community. I’d spent plenty of time in bars, but I was craving a place that brought people together without booze — something cool, social, and healthy.

Truth is, I’d been chasing this idea since 2021 — when I created my first social wellness concept that made health feel fun and communal again. The Norway trip crystallized it.

That’s when the idea hit me:
What if I could recreate the energy of a vibey outdoor brewery — the music, the people, the buzz — just built around health instead of hangovers?

So I set out to build a space for that. A place to sweat, shiver, and come alive.

Why Hideout Exists

The world doesn’t need another bar — it needs places that bring people together through connection, health, and shared challenge.

Hideout is that place. It’s a social wellness club built around contrast therapy — fire and ice, heat and cold — to help people feel their best and connect in real life.

It’s primal. It’s social. And it’s real.

Because when you come in, you don’t just sweat and chill —
you come in to come alive.