A few years ago, I was stuck — no community, bored of bars, and burnt out behind a screen. Like so many people, I was chasing a career I didn’t want while losing touch with the simple, primal feeling of being alive.

Then, on a trip to Norway, something clicked. My wife and I spent our days hiking and kayaking, and one afternoon, after plunging into a freezing fjord and stepping into a sauna, I felt something I hadn’t felt in a long time — completely alive.

That moment came during one of the darkest stretches of my life. We had just moved across the country, I was working alone from home, and I had no community. I’d spent plenty of time in bars, but I was craving a place that brought people together without booze — something cool, social, and healthy.

Truth is, I’d been chasing this idea since 2021 — when I created my first social wellness concept that made health feel fun and communal again. The Norway trip crystallized it.

That’s when the idea hit me:
What if I could recreate the energy of a vibey outdoor brewery — the music, the people, the buzz — just built around health instead of hangovers?

So I set out to build a space for that. A place to sweat, shiver, and come alive.

Why Hideout Exists

The world doesn’t need another bar — it needs places that bring people together through connection, health, and shared challenge.

Hideout is that place. It’s a social wellness club built around contrast therapy — fire and ice, heat and cold — to help people feel their best and connect in real life.

It’s primal. It’s social. And it’s real.

Because when you come in, you don’t just sweat and chill, you come alive.